Welcome 2021

Steve • Jan 04, 2021

Hurray – it’s 2021 , and yes, despite the recent lockdown (let’s face it, we all knew it was coming) I’m really looking forward to 2021.

Why?

For one – It is not going to be as bad as 2020! 

We all hope the vaccine will return us to normal, but the reality is that we are going to have to live with the shadow of Covid for some time. 

So what does that mean for you and why can you look forward to 2021?

People will want reassurance to navigate travel once again. They will want an expert to help them who knows the rules
  • What countries are ok to travel to
  • What tour operators have the best ( most flexible)  booking policies 
  • What happens to my holiday if I get a Covid symptom?
  • What happens if the country I’m visiting gets locked down and how will I get home
  • Are you available 24/7 to help me ?

These are all reasons your business exists. You don’t sell a commodity – you sell expertise. 

2021 is the year of the travel expert. 

So what do you need to do to make the most of the opportunity?

  1. You need to make sure that your ‘unique value proposition’ is clear for everyone to see in all your marketing – in your website and social media, in all your messaging. Without this, you’ll miss some sales. 

  2. Make a  simple marketing plan for the year –  for your existing database and new clients, they need different messaging ( so segmenting your email list to be able to do this is really important)

  3. Make a plan about how you are going to be consistent in your marketing. It’s consistency that wins the day. 

and if you need any help….please reply straight back to me, I pick up and read all replies ( as you know!) and am always happy to offer some free advice.

Books I’m Reading….

These are great bedtime reading books – not about travel, but will help you look at how to run your business smarter. With everyone in start up mode, with less staff, finding ways to be more productive can only be a good thing! Click on the images for a free sample.

 
 
 
 

Youtuber I just started following..

Ali Abdaal is a full time NHS doctor and has built over 1 million subscribers on Youtube – find out how he can be so productive ( and tips you could take on ) by clicking below


So here’s to 2021!

The post Welcome 2021 appeared first on travelmarketingsystems.com.

Customer Reviews – Great for Business, Great for your Well-Being

By Steve • 17 Jun, 2022
It’s been a great week, let’s grab a coffee and catch up … Well… other than political ethics, inflation etc! … sometimes the sun shines both in the real world and metaphorically, and this has been a good week. In today’s update … Reviews, good for business, and good for the soul Why I love … Customer Reviews – Great for Business, Great for your Well-Being Read More » The post Customer Reviews – Great for Business, Great for your Well-Being appeared first on travelmarketingsystems.com.

How to avoid the online asteroid …. business lessons from Julian Richer

By Steve • 13 Feb, 2022
What’s this post about ? How Julian Richer’s business tactics selling electronics parallels how Retail Travel Agents can market themselves effectively. There aren’t many retailers that compare easily to selling travel – infrequent, high value purchases. So it’s not easy to find examples of how other industries are tackling issues similar to our own and … How to avoid the online asteroid …. business lessons from Julian Richer Read More » The post How to avoid the online asteroid …. business lessons from Julian Richer appeared first on travelmarketingsystems.com.

How to make money out of a Travel Website – Blog vs Travel Agency?

By Steve • 03 Sep, 2021
In these difficult times – it’s very easy to look at other businesses and wonder if they have not got a better business model to you. In this paper – we are looking at: Travel Agent Website vs Travel Blogger site 1. Making Money   Travel Agent Site A Travel Agent site is primarily used … How to make money out of a Travel Website – Blog vs Travel Agency? Read More » The post How to make money out of a Travel Website – Blog vs Travel Agency? appeared first on travelmarketingsystems.com.

Is there a new Type of Travel Agent being born?

By Steve • 22 Aug, 2021
Introduction The Covid 19 pandemic not only shut down the travel industry, but also ended a number of travel agents businesses. But it wasn’t just about not selling holidays. How did Hayes Travel survive the pandemic ( and hoover up some smaller agents who could not afford to keep going)? How is Trailfinders such a … Is there a new Type of Travel Agent being born? Read More » The post Is there a new Type of Travel Agent being born? appeared first on travelmarketingsystems.com.

Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses

By Steve • 29 Apr, 2021
Apple has always been about customer privacy. In the latest IOS update, users will have to accept whether they want their activity tracked by Apps like Facebook that collect their data. Why is this change in transparency important? Because surveys suggest, and Facebook acknowledges, that up to 80% of users will say no. (bbc.co.uk) and…. 80% … Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses Read More » The post Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses appeared first on travelmarketingsystems.com.

Follow the facts… and the logic, and travel will restart from June 2021

By Steve • 12 Feb, 2021
When will Travel Restart? For those of you who watched Amazing Hotels, Life Beyond the Lobby last night it was a reminder of what life was like travelling without masks. But also just how important hotels like Jade Mountain are to local communities. Built by hand with no machinery and employing over 500 local St … Follow the facts… and the logic, and travel will restart from June 2021 Read More » The post Follow the facts… and the logic, and travel will restart from June 2021 appeared first on travelmarketingsystems.com.

A Time for some Spring Cleaning

By Steve • 21 Jan, 2021
What a difference a month makes I spoke to one of our clients this week and I thought he summed up where we are with Covid 19 In December 2020 we could hear clients talking about wanting to book holidays In January 2021 – we can see them at the door …hopefully by March 2021 … A Time for some Spring Cleaning Read More » The post A Time for some Spring Cleaning appeared first on travelmarketingsystems.com.

Travel Agent 2021 Travel Marketing Plan

By Steve • 15 Jan, 2021
Why Plan? Very few small travel businesses sit down at the beginning of the year to plan out their email marketing. There are loads of excuses…usually along the lines of ‘no time’ and ‘no resource’ or ‘don’t know how to’. The truth is, if you don’t plan, you won’t be consistent in your email marketing. … Travel Agent 2021 Travel Marketing Plan Read More » The post Travel Agent 2021 Travel Marketing Plan appeared first on travelmarketingsystems.com.

2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues

By Steve • 23 Dec, 2020
2020 Changes As they say in showbiz, that’s a wrap. Phew! we all got to the end of 2020.No, the news at the end wasn’t good with a more infectious strain of the virus, but let’s keep positive. We do have a vaccine which is being rolled out. So yes, I think the start of … 2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues Read More » The post 2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues appeared first on travelmarketingsystems.com.

Kit List: How To Record Business Quality Videos Using An IPhone In Just A Few Minutes

By TMS Help Team • 23 Oct, 2020
The key to getting good at videos is of course practise, but in my experience, making it as easy as possible to create a video is equally important. If it takes a long time to set up a shoot it’s easy to always find an excuse to not bother! Ideally you want to be able to set up and record a video in 30 minutes. The iPhone has an auto focus that means you only need one of you to record ( DSLR camera’s require focussing making the whole process more fiddly for one person) which is a bonus – so after much trial and error I always use an iPhone now. I’m going to take you through how I created the video below using just my iPhone – let’s first take a look at the finished product.
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