Follow the facts… and the logic, and travel will restart from June 2021

Steve • February 12, 2021

When will Travel Restart?

Travel Restart

For those of you who watched Amazing Hotels, Life Beyond the Lobby last night it was a reminder of what life was like travelling without masks. But also just how important hotels like Jade Mountain are to local communities . Built by hand with no machinery and employing over 500 local St Lucian’s to build the hotel and now local people to run it it is a beautiful and sustainable place.

Recent reviews demonstrate how travelling in the pandemic worked for a customer:

“We were most fortunate leaving the cold of UK winter and escaping to this tropical paradise for New Year just before total lockdown!! With all the concerns of traveling during a pandemic, should we still go? Would we get value for money? Would we feel we should wait and get the full package another year? Whilst I’m not going to keep mentioning COVID the way St Lucia and the hotel managed the whole scenario was nothing short of super in every way…”

See whole review

St Lucia gets 2/3rds of its income from Tourism . Imagine how hard life is for them now?

Facts like the dependency on Tourism and how well hotels, destinations, resorts and the whole travel and hospitality industry have responded to managing safety during the pandemic while enabling the businesses to continue are facts that we should keep a hold of .

So while the government refuses to give us all hope at the moment. While the messaging of 2020 was ‘ we will be out of this soon and you’ll be able to hug relatives at Christmas’ the messaging in 2021, now with a vaccine and falling rates of infection is “going on holiday is illegal’ – like we didn’t know.

But we do know from history that Governments can be very quick to change their messaging. Economic data is so tragic right now that at some point, it will start to take precedence.

When?, well – first some background

You know by now I love a graph!

image

At the rate we are vaccinating we will have 80% or herd immunity in the UK by May.

Looking at the chart above, UAE and Seychelles will get there before us.

Both those destinations are heavily dependent on tourism.

Let's see if I'm right?

So with the exemplary covid safe practises put into place by everyone in travel and hospitality, together with the stats above, logic tells me that something catastrophic that we don’t yet know about would have to take place to stop travel from June onwards to many places.

The government might not be saying it right now, but we should hold onto the facts and that logic to keep us going until then.

Let’s see if I am right!

Customer Reviews – Great for Business, Great for your Well-Being

By Steve • June 17, 2022
It’s been a great week, let’s grab a coffee and catch up … Well… other than political ethics, inflation etc! … sometimes the sun shines both in the real world and metaphorically, and this has been a good week. In today’s update … Reviews, good for business, and good for the soul Why I love … Customer Reviews – Great for Business, Great for your Well-Being Read More » The post Customer Reviews – Great for Business, Great for your Well-Being appeared first on travelmarketingsystems.com.

How to avoid the online asteroid …. business lessons from Julian Richer

By Steve • February 13, 2022
What’s this post about ? How Julian Richer’s business tactics selling electronics parallels how Retail Travel Agents can market themselves effectively. There aren’t many retailers that compare easily to selling travel – infrequent, high value purchases. So it’s not easy to find examples of how other industries are tackling issues similar to our own and … How to avoid the online asteroid …. business lessons from Julian Richer Read More » The post How to avoid the online asteroid …. business lessons from Julian Richer appeared first on travelmarketingsystems.com.

How to make money out of a Travel Website – Blog vs Travel Agency?

By Steve • September 3, 2021
In these difficult times – it’s very easy to look at other businesses and wonder if they have not got a better business model to you. In this paper – we are looking at: Travel Agent Website vs Travel Blogger site 1. Making Money   Travel Agent Site A Travel Agent site is primarily used … How to make money out of a Travel Website – Blog vs Travel Agency? Read More » The post How to make money out of a Travel Website – Blog vs Travel Agency? appeared first on travelmarketingsystems.com.

Is there a new Type of Travel Agent being born?

By Steve • August 22, 2021
Introduction The Covid 19 pandemic not only shut down the travel industry, but also ended a number of travel agents businesses. But it wasn’t just about not selling holidays. How did Hayes Travel survive the pandemic ( and hoover up some smaller agents who could not afford to keep going)? How is Trailfinders such a … Is there a new Type of Travel Agent being born? Read More » The post Is there a new Type of Travel Agent being born? appeared first on travelmarketingsystems.com.

Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses

By Steve • April 29, 2021
Apple has always been about customer privacy. In the latest IOS update, users will have to accept whether they want their activity tracked by Apps like Facebook that collect their data. Why is this change in transparency important? Because surveys suggest, and Facebook acknowledges, that up to 80% of users will say no. (bbc.co.uk) and…. 80% … Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses Read More » The post Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses appeared first on travelmarketingsystems.com.

A Time for some Spring Cleaning

By Steve • January 21, 2021
What a difference a month makes I spoke to one of our clients this week and I thought he summed up where we are with Covid 19 In December 2020 we could hear clients talking about wanting to book holidays In January 2021 – we can see them at the door …hopefully by March 2021 … A Time for some Spring Cleaning Read More » The post A Time for some Spring Cleaning appeared first on travelmarketingsystems.com.

Travel Agent 2021 Travel Marketing Plan

By Steve • January 15, 2021
Why Plan? Very few small travel businesses sit down at the beginning of the year to plan out their email marketing. There are loads of excuses…usually along the lines of ‘no time’ and ‘no resource’ or ‘don’t know how to’. The truth is, if you don’t plan, you won’t be consistent in your email marketing. … Travel Agent 2021 Travel Marketing Plan Read More » The post Travel Agent 2021 Travel Marketing Plan appeared first on travelmarketingsystems.com.

Welcome 2021

By Steve • January 4, 2021
Hurray – it’s 2021 , and yes, despite the recent lockdown (let’s face it, we all knew it was coming) I’m really looking forward to 2021. Why? For one – It is not going to be as bad as 2020! We all hope the vaccine will return us to normal, but the reality is that … Welcome 2021 Read More » The post Welcome 2021 appeared first on travelmarketingsystems.com.

2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues

By Steve • December 23, 2020
2020 Changes As they say in showbiz, that’s a wrap. Phew! we all got to the end of 2020.No, the news at the end wasn’t good with a more infectious strain of the virus, but let’s keep positive. We do have a vaccine which is being rolled out. So yes, I think the start of … 2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues Read More » The post 2021 Email Marketing Trends and a Simple Travel Agent Email Plan to boost revenues appeared first on travelmarketingsystems.com.

Kit List: How To Record Business Quality Videos Using An IPhone In Just A Few Minutes

By TMS Help Team • October 23, 2020
The key to getting good at videos is of course practise, but in my experience, making it as easy as possible to create a video is equally important. If it takes a long time to set up a shoot it’s easy to always find an excuse to not bother! Ideally you want to be able to set up and record a video in 30 minutes. The iPhone has an auto focus that means you only need one of you to record ( DSLR camera’s require focussing making the whole process more fiddly for one person) which is a bonus – so after much trial and error I always use an iPhone now. I’m going to take you through how I created the video below using just my iPhone – let’s first take a look at the finished product.
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