Why Google Analytics is so important to use

Never before has it been possible to record the actions of your customers so completely. The backbone to understanding your website is Google Analytics and all the most successful businesses spend a lot of their time analysing the online behaviour of users to increase their sales, improve their content etc.

Making your website clean and simple to navigate is really important to avoid losing users. Google released this amusing video to demonstrate in real life how poor web flow can affect sales. Enjoy!

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