A question we sometimes get asked is “ Why aren’t people flocking to my gorgeous new Net Effect website in their droves?’ (or words to that effect 😉 . The simple answer is most likely to be because you aren’t telling enough people where it is! Companies spend millions of pounds chasing top spots on search listings but a specialist travel professional requires a more subtle approach to reach the right audience.

It is important to remember here that

1.  The travel industry is one of the most crowded spaces online, and

2.   your website is a just a tool. It requires operating to do its job and the more skilled you become at this the better it will work for your business.

Your website can be the most lavish looking affair, in this seasons colours and fonts and bursting with seductive imagery but without your hands on input, it’s as effective as a glossy sales brochure left in a drawer.

The good news is that this is something that you can easily change. And all for FREE! Your secret weapons are email marketing, adding content via a blog and of course Social Media. The really great thing is that Social Media puts the smaller business with its personal service at an advantage compared to its larger competitors. It is so much easier for smaller businesses to create a genuine social connection with their customers online than a larger corporate organisation. So time to strike up a conversation!

Today’s ToDo : Review your Google my Business Page

But before we start, an important thing to remember is that being local is one of your strongest marketing cards so the first task today is to check your Google Business page is doing its job. A Google My Business (previously Google Places) profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services and shows clearly you are open for business.

  • Check all the contact, location & opening hours details are up to date
  • Check your photos show you in your best light.
  • Make sure you have completed the verification process for your business.
  • You can also now collect and reply to reviews.

Click here for more info

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