Whilst social media has increased the volume of daily communications people engage in, there is still no real substitute for communicating face to face. With late night shopping nights and busy high streets, Christmas is an ideal time to invite your customers in and spread a bit of goodwill and festive cheer.
The key to success is to plan well to maximise the opportunity and keep focussed on what you hope to gain from the event (e.g. collecting email addresses!)
‘To Do’ this month
Today’s task is to plan and draw up a ‘To Do’ list for a festive meet and greet. Here’s a useful link to help you get started. Click here.
Some further ideas to consider are:
- Send out invites via Facebook, email and window displays.
- Make sure you have a simple way for people to leave their email address with you so that you can continue the conversation after the event. This could be as simple as having a notebook and pen available, or entering them straight onto an ipad or computer as you chat.
- If possible make a note of what type of traveller they may be or destinations they’re interested in so that you can target marketing efforts accordingly.
- Make sure you have something with all your details (including web address and social media connections) ready to handout.
- If your team have different specialist areas eg. Cruise or Adventure Travel or destination knowledge make sure customers know how to identify them to make starting a conversation easier.
- Ask a Tour Operator to help support your event.
- Make sure your shop is looking as attractive as possible and create a display area for any demographic/destinations you specialise in or want to promote e.g. Ski/Cruise/Adventure/over 50’s/Millenials. It could be a great opportunity to test interest in a new holiday type.
- Take some photos of the event and share on social media
- If you offer Gift Vouchers be sure to let visitors know in case they are looking for a gift idea for the special travel – lover in their life.