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Why Travel Agents Need To Go Deeper On Content Strategy

We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio Marriott associates work together in the live studio. Mariott Skift Take: While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching …

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mountains, canada, girl

Boost your content user engagement by using your own images and save hefty stock fines

Most travel companies will at some point or other have been whacked for using an image they should not have. Getty is particularly hot and apparently use ‘Waybackmachine‘ to find occasions when you might have made that mistake. That may have cost you £300 – £1500 per photo, ouch! Stock photos are also pretty boring and …

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Why your video content must reflect your travel brand image to maximise impact

In today’s socially connected world with everyone posting videos of themselves it’s easy to think that video is something that you should do to personalise your website and brand image.  It’s true, people connect with people and using video well is a very powerful way of helping convert users to clients. The fact that so …

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Nelio – Content | A great editorial calendar alternative to Coschedule – & less expensive

Managing your content creation and social posting strategy can be a headache! In fact, it can be a disaster if you con’t properly plan and manage your social post and content creation properly. Want to know why magazines are successful? It’s because they have a regularity to their approach. If The Travel & Leisure magazine …

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Online Giants Target Tours (and with a twist) – but can that replace experience?

How many years have we all assumed that online booking of travel is for the younger generation? Recently we have all seen the over 50’s booking hotels and flights online, but we all believed that tours were going to be too difficult to do, there was going to be a piece of the travel industry …

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Blogging – How to be effective at commercial travel blogging

Blogging as a travel blogger ( e.g. – this example is a lovely travel blogger example –  https://www.junglesinparis.com/stories/borneo-s-last-blowpipe-specialists) is an art form. The blogger sets out to showcase expertise and in this example this boutique travel journal, run by brothers Oliver and Darrell Hartman, uses beautiful photography and short film to tell inspiring stories of …

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