USP

Why Travel Agents Need To Go Deeper On Content Strategy

We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio Marriott associates work together in the live studio. Mariott Skift Take: While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching …

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mountains, canada, girl

Boost your content user engagement by using your own images and save hefty stock fines

Most travel companies will at some point or other have been whacked for using an image they should not have. Getty is particularly hot and apparently use ‘Waybackmachine‘ to find occasions when you might have made that mistake. That may have cost you £300 – £1500 per photo, ouch! Stock photos are also pretty boring and …

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Why your video content must reflect your travel brand image to maximise impact

In today’s socially connected world with everyone posting videos of themselves it’s easy to think that video is something that you should do to personalise your website and brand image.  It’s true, people connect with people and using video well is a very powerful way of helping convert users to clients. The fact that so …

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Festive Marketing Plan

Whilst social media has increased the volume of daily communications people engage in, there is still no real substitute for communicating face to face. With late night shopping nights and busy high streets, Christmas is an ideal time to invite your customers in and spread a bit of goodwill and festive cheer. The key to …

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How some history of AVIS can teach you how to sell more holidays and make more money

“If you are not in business for fun or profit, what the hell are you doing there?” so said one time CEO of AVIS rental Cars – Robert Townsend. It is also pretty hard having fun if you are not making a profit! The travel press is full of examples of failed volume travel businesses …

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Why the days of offering limited choice are over for travel agents… and what you should do about it

In days gone by, the only place you could buy travel was in your high street. Researching travel was not really possible and so you relied on your travel agent to provide you with your options. We weren’t as widely travelled as we are now and so the business was somewhat easier to manage. A …

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