USP

We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio Marriott associates work together in the live studio. Mariott Skift Take: While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching …

Why Travel Agents Need To Go Deeper On Content Strategy Read More »

Most travel companies will at some point or other have been whacked for using an image they should not have. Getty is particularly hot and apparently use ‘Waybackmachine‘ to find occasions when you might have made that mistake. That may have cost you £300 – £1500 per photo, ouch! Stock photos are also pretty boring and …

Boost your content user engagement by using your own images and save hefty stock fines Read More »

In today’s socially connected world with everyone posting videos of themselves it’s easy to think that video is something that you should do to personalise your website and brand image.  It’s true, people connect with people and using video well is a very powerful way of helping convert users to clients. The fact that so …

Why your video content must reflect your travel brand image to maximise impact Read More »