All the big boys are now starting to look to use social media effectively to engage with their customers. They are trying to star a conversation, which has historically been very difficult to do. The danger for smaller travel companies and travel agents is that the big companies succeed by investing time in learning how …
How Travel Brands Squeeze Value Out of Crowdsourced Social Campaigns Read More »
A recent article in Travolution reported on recent comments by the Chief Commercial Officer at Expedia that Social Media does not drive transactions. Saying that Social Media does not play a part in selling is an odd comment coming from such a large business as Expedia. Other reports in the news (http://www.tnooz.com/article/social-media-strategy-expedia-apologizes-and-engages/ August 2013) …
As a qualified Chartered Accountant even though I don’t practice accountancy I have to maintain my membership of the Institute of Chartered Accountant in England and Wales (ICEAW) by engaging in Continual Professional Education. Having qualified 20 years ago this has always been part of my make up that I have to continue learning and …
Learning the tips and tricks of Twitter for Travel Agents Read More »
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