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Marketing

How to avoid the online asteroid …. business lessons from Julian Richer

What’s this post about ? How Julian Richer’s business tactics selling electronics parallels how Retail Travel Agents can market themselves effectively. There aren’t many retailers that compare easily to selling travel – infrequent, high value purchases. So it’s not easy to find examples of how other industries are tackling issues similar to our own and …

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Change, Change, Change – The Mantra of Billionaire Restaurant Owner Tillman Fertitta

Watch Tillman Fertitta on ‘Behind The Brand’ Here Who Is Tillman Fertitta? Tillman Fertitta is the Billionaire Restaurant Owner you may never have heard of. In Behind the Brand he gives us a little insight into how he is so successful. The Need For Change Travel Agents, especially in the current commercial climate with changing …

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How some history of AVIS can teach you how to sell more holidays and make more money

“If you are not in business for fun or profit, what the hell are you doing there?” so said one time CEO of AVIS rental Cars – Robert Townsend. It is also pretty hard having fun if you are not making a profit! The travel press is full of examples of failed volume travel businesses …

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