Email Marketing

Your clients and subscribers want to hear from you [ why you should use email marketing right now to engage]

In Seth Godin’s latest bestseller, a must-read for any business owner, he explains how different businesses ‘market’, their goods and services.  The High Street Travel Agent, small niched online travel agent or tour operator is a mix of a direct marketeer and a brand marketer. Most businesses are. Most travel agents don’t see themselves as …

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Email Communication – the most important marketing activity you should undertake

As a small business – or SME ( tour operators with turnovers of £50m qualify for this bracket!) marketing budgets are the hardest to set. The real reason for this is that there are a myriad of ways that customers find you and casting your net out is an expensive exercise. Going back a few …

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Travel Agents – don’t get spammed with your Email Marketing

Email marketing is a hot topic right now for Travel Agents. Now that customers can find travel products online it is vital that Travel Agents communicate with their clients between purchases. Just think of this yourself – when was the last time you bought something and that company did not want to capture all your …

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