People Like and buy from People – there has never been a better time to showcase your USP The one differentiator that any small business has over it’s bigger rivals is ‘personality’ and people buy from people, so let that personality shine through. But how do you market in a world where no one is …
In Seth Godin’s latest bestseller, a must-read for any business owner, he explains how different businesses ‘market’, their goods and services. The High Street Travel Agent, small niched online travel agent or tour operator is a mix of a direct marketeer and a brand marketer. Most businesses are. Most travel agents don’t see themselves as …
As a small business – or SME ( tour operators with turnovers of £50m qualify for this bracket!) marketing budgets are the hardest to set. The real reason for this is that there are a myriad of ways that customers find you and casting your net out is an expensive exercise. Going back a few …
Email Communication – the most important marketing activity you should undertake Read More »
We have all heard of the Google stats that state that people visit between 6 and 20 websites during their holiday research. For expensive holidays ( over £2,500) research suggests that consumers spend 10 hours + researching their trip. Recent Research published in June 2014 shows that the older generation is now spending more time …
The Biorhythm of Customer Holiday Planning and Buying Read More »
Email marketing is a hot topic right now for Travel Agents. Now that customers can find travel products online it is vital that Travel Agents communicate with their clients between purchases. Just think of this yourself – when was the last time you bought something and that company did not want to capture all your …
Travel Agents – don’t get spammed with your Email Marketing Read More »
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