Blog

Does Social Media Drive Travel Transactions

A recent article in Travolution reported on recent comments by the Chief Commercial Officer at Expedia that Social Media does not drive transactions. Saying that Social Media does not play a part in selling is an odd comment coming from such a large business as Expedia. Other reports in the news (http://www.tnooz.com/article/social-media-strategy-expedia-apologizes-and-engages/    August 2013) …

Does Social Media Drive Travel Transactions Read More »

Learning the tips and tricks of Twitter for Travel Agents

As a qualified Chartered Accountant even though I don’t practice accountancy I have to maintain my membership of the Institute of Chartered Accountant in England and Wales (ICEAW) by engaging in Continual Professional Education. Having qualified 20 years ago this has always been part of my make up that I have to continue learning and …

Learning the tips and tricks of Twitter for Travel Agents Read More »

Speed of Web Innovation leaves the small business confused

The Web is changing fast. The iPad now has the iPad 2. Apps are the new goldrush and meanwhile consumers devour the web like it is their lifeblood. Apple and Smartphone technology has made the web always on. The broadband revolution started the consumption, the ‘always on’ devices have made the appetite hungrier. After all, …

Speed of Web Innovation leaves the small business confused Read More »

What Resources do Customers use for Holiday Research?

  A recent Survey of over 2,000 people found some interesting trending stats as shown below. The key to the future for independent travel agents will be to ensure that they can provide a relavant and searcheable site for customers. Customers clearly want this ability and prefer the ‘known’ agent to anytning else. Recommendations online …

What Resources do Customers use for Holiday Research? Read More »