Blog

Welcome to Travel Marketing Systems ( previously Net Effect)

Exciting news! Our Name Changes to Travel Marketing Systems from Net Effect We have changed our name to Travel Marketing Systems ( we were previously known as Net Effect.  Our vision has always been (and still is) to make digital marketing technology readily accessible to independent, specialist travel agents and tour operators in order to …

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Your clients and subscribers want to hear from you [ why you should use email marketing right now to engage]

In Seth Godin’s latest bestseller, a must-read for any business owner, he explains how different businesses ‘market’, their goods and services.  The High Street Travel Agent, small niched online travel agent or tour operator is a mix of a direct marketeer and a brand marketer. Most businesses are. Most travel agents don’t see themselves as …

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Remote Working : Get your Travel Business to work Effectively in this Covid-19 WFH era and beyond

This page will give you practical steps you can take as a business to run your travel business remotely – and get more efficient in the meantime 🙂 Key Takeaways on this page – Remote working is here to stay >> – Bosses need to get tech savvy and fast – Remote working is harder right …

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Why Travel Agents Need To Go Deeper On Content Strategy

We’re a Media Company Now’: Inside Marriott’s Incredible Money-Making Content Studio Marriott associates work together in the live studio. Mariott Skift Take: While the term “content strategy” means different things to different organizations one thing is certain: brands need to be thinking beyond surface level content creation and marketing and dive deeper into the overarching …

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mountains, canada, girl

Boost your content user engagement by using your own images and save hefty stock fines

Most travel companies will at some point or other have been whacked for using an image they should not have. Getty is particularly hot and apparently use ‘Waybackmachine‘ to find occasions when you might have made that mistake. That may have cost you £300 – £1500 per photo, ouch! Stock photos are also pretty boring and …

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Why your video content must reflect your travel brand image to maximise impact

In today’s socially connected world with everyone posting videos of themselves it’s easy to think that video is something that you should do to personalise your website and brand image.  It’s true, people connect with people and using video well is a very powerful way of helping convert users to clients. The fact that so …

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Nelio – Content | A great editorial calendar alternative to Coschedule – & less expensive

Managing your content creation and social posting strategy can be a headache! In fact, it can be a disaster if you con’t properly plan and manage your social post and content creation properly. Want to know why magazines are successful? It’s because they have a regularity to their approach. If The Travel & Leisure magazine …

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Festive Marketing Plan

Whilst social media has increased the volume of daily communications people engage in, there is still no real substitute for communicating face to face. With late night shopping nights and busy high streets, Christmas is an ideal time to invite your customers in and spread a bit of goodwill and festive cheer. The key to …

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