Steve

Apple vs Facebook

Apple vs Facebook Privacy Changes – how it affects Marketing & Advertising for small businesses

Apple has always been about customer privacy. In the latest IOS update, users will have to accept whether they want their activity tracked by Apps like Facebook that collect their data. Why is this change in transparency important? Because surveys suggest, and Facebook acknowledges, that up to 80% of users will say no. (bbc.co.uk) and…. 80% …

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Welcome 2021

Hurray – it’s 2021 , and yes, despite the recent lockdown (let’s face it, we all knew it was coming) I’m really looking forward to 2021. Why? For one – It is not going to be as bad as 2020! We all hope the vaccine will return us to normal, but the reality is that …

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