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March 2015

How some history of AVIS can teach you how to sell more holidays and make more money

Blog, Marketing, USP / By

“If you are not in business for fun or profit, what the hell are you doing there?” so said one time CEO of AVIS rental Cars – Robert Townsend. It is also pretty hard having fun if you are not making a profit! The travel press is full of examples of failed volume travel businesses …

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Email Communication – the most important marketing activity you should undertake

Blog, Email Marketing / By

As a small business – or SME ( tour operators with turnovers of £50m qualify for this bracket!) marketing budgets are the hardest to set. The real reason for this is that there are a myriad of ways that customers find you and casting your net out is an expensive exercise. Going back a few …

Email Communication – the most important marketing activity you should undertake Read More »

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