We have all heard of the Google stats that state that people visit between 6 and 20 websites during their holiday research. For expensive holidays ( over £2,500) research suggests that consumers spend 10 hours + researching their trip. Recent Research published in June 2014 shows that the older generation is now spending more time …
The Biorhythm of Customer Holiday Planning and Buying Read More »
Traditional agents have nothing to fear from tech, the 2014 Advantage conference was told via Traditional agents have nothing to fear from tech, Advantage conference told. Wow – what a headline! Never before has technology disrupted an industry like technology has disrupted the travel industry. Has it stopped this innovation and progress? Just take a look …
Traditional agents have nothing to fear from tech, Advantage conference told Read More »
Seth Godin writes that there are 3 kinds of advertising: Direct Response, Trust and Demand Enhancement in his latest blog: Three kinds of advertising Of the three adverts, direct response ( where Google makes all its money) is the only measurable one, but for almost all agents it is very easy to make no margin from …
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